HOW TO CHOOSE THE RIGHT FOUNDATION SHADE AS A BLACK WOMAN
June 25, 2021
Finding the right foundation shade is a struggle that many of us go through in our search for good makeup products. With non-essential stores now moving almost entirely online, the struggle to find the perfect foundation shade is ten times harder, especially with stores asking questions like, “What is your undertone?” “What coverage are you looking for?” etc.
Let’s face it, barely anyone knows the answer to these questions and we’re all stuck buying the wrong shade in hopes that we can make it work.
Luckily for everyone, we have come up with the best possible ways to discover the right foundation shade for you.
1 Understand your skin tone
There are many different skin tones out there, ranging from pale to deep brown, with possible shades like tan and brown in between. To select the perfect foundation shade, we must first narrow our options down to our skin tone. This is where we settle the confusion on whether or not we are light-skinned, brown-skinned, or dark-skinned.
The best way to do this is to look at the range of foundations available and choose the group that is closest to your skin tone.
2 Understand your undertone
Now that we know our skin tone, we still cannot select our foundation shade without properly understanding our undertone.
There are 3 different types of undertone: Warm, cool, and neutral. To identify your undertone, the most common method is to check the veins on your wrist, if it appears green, then you have a warm undertone. If your veins look a bit blue or maybe purple, then you have a cool undertone. If your veins look both green and blue, then you have a neutral undertone.
If this method doesn’t work for you, don’t fuss yet! We have another method. Standing under natural light, stare closely at the skin on your wrist. If your skin appears yellow, golden or peach, then again you have a warm undertone. If it appears pink or red or sometimes blue, then you have a cool undertone. If you have no evident undertone colours then you have a neutral undertone.
3 Know your coverage
After discovering your skin tone and undertone it’s time to choose the coverage you’re looking for. You can either select a medium or full coverage, depending on whether or not you want to cover up all of your blemishes or spots. With a medium coverage foundation, you can have that beautiful natural glow needed for a more natural make-up look while a full coverage foundation gives you the perfect base to build on with concealers and contouring.
4 Choose your ‘finished’ look
Here, we are talking about how glowy, or how dry the foundation looks after it has settled in our skin. Depending on your preference, you can select either a dewy foundation, or a matte foundation, this way you don’t have to pile on layers of powder to make a dewy foundation appear matte, or spray liters of water on your face to make your matte foundation appear dewy. By selecting the right finish for your foundation, you save yourself the time and energy of manipulating the wrong one to appear a different way.SIGN UP FOR OUR NEWSLETTER AND GET 15% OFF YOUR FIRST PURCHASE ON THE STORE!!!